An AI SDR can fill a calendar. But can it build pipeline?
Test the AI SDR promise against outbound evidence, then measure meetings held, qualified opportunities and cost per opportunity.
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How an AI agent actually works: a CMO’s guide
What happens when an AI agent takes a marketing task, where it can go wrong, and how to decide what to hand over.
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Marketing ops is becoming product management
As AI workflows take on recurring marketing work, someone must own their users, quality and upkeep. Here is what that job could look like.
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ABM without the six-week research sprint
A practical plan to use AI-assisted account research to extend ABM coverage, with checks that tie the extra effort to qualified pipeline.
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Before you buy an AI visibility tool, decide what it would change
AI search visibility is worth measuring. But a new dashboard only earns its budget if it changes a marketing decision.
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A campaign report should end with a decision, not a chart
A practical way to turn weekly campaign reporting into better B2B marketing decisions without letting AI move the budget.
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Centralise marketing evidence, not every decision
AI can help marketing connect research and performance data. The leadership choice is who owns the evidence, and who gets to act on it.
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Fund the junior marketer, but change the job AI has taken away
Should B2B SaaS marketers replace junior roles with AI? A practical investment case for redesigned early-career work, coaching and measurable value.
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Make the approved claim the starting point for every campaign asset
A practical workflow for keeping B2B SaaS campaign claims accurate as AI helps teams create, adapt and update marketing assets.
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Inside the workflow: Turn sales objections into a decision marketing can act on
A practical design for turning sales objections into verified messaging changes, with clear hand-offs, human approval and a measurable feedback loop.
