Better marketing.
Stronger execution.
More growth.

Your business needs pipeline. Your team needs direction. And every new AI tool promises to make everything easier.

The challenge is getting it all to work together.

I help B2B SaaS companies sharpen their marketing strategy, improve execution and use AI to connect the work across marketing, sales and product. From setting priorities to getting campaigns into market, I take responsibility for moving things forward.

Fractional marketing leadership

Give marketing the direction and ownership it needs.

You might be building your marketing function, entering a new phase of growth or looking for experienced leadership while you hire. Perhaps you already have a capable team, but too many priorities and too little progress.

I work with your leadership team to agree what marketing needs to deliver, then lead the people, planning and execution to get there.

• Turn business targets into a focused marketing plan.
• Sharpen your positioning, audience and commercial priorities.
• Align marketing and sales around pipeline goals.
• Organise your team, budget and agencies around the work that matters.
• Establish clear ownership and a practical rhythm for reviewing results.

An experienced marketing leader, embedded in your business on a fractional or interim basis.

AI-enabled marketing operations

Make better use of AI across the work that drives growth.

Writing content faster is useful. But it does little for growth if campaigns still wait weeks for approval, sales feedback never reaches the next brief and reporting arrives too late to change a decision.

I help you identify where work gets stuck and redesign the processes around it, using AI and automation where they can make a measurable difference.

• Map how work moves from planning through execution to measurement.
• Identify manual tasks, duplicated effort and gaps between teams.
• Prioritise AI opportunities by business value and implementation effort.
• Build workflows that connect briefs, campaigns, sales feedback and learning.
• Define where AI can act, where people decide and who owns the outcome.

A practical path from isolated AI experiments to better everyday execution.

EMEA go-to-market and pipeline development

Turn regional ambition into a focused growth plan.

Expanding into EMEA takes choices: which markets to prioritise, who to target, how to reach them and where to invest first.

I help B2B SaaS companies establish and develop their regional marketing, working closely with sales to turn those choices into coordinated activity.

• Prioritise markets, segments and target accounts.
• Adapt your positioning and campaigns for regional buyers.
• Build demand generation and account-based programmes.
• Connect field marketing, events and partners to sales follow-up.
• Measure pipeline contribution and use the results to guide investment.

Hands-on support to establish your presence, build pipeline and develop a repeatable regional approach.

Experience behind the work

I bring more than 15 years of B2B marketing and GTM experience, with roles and engagements across companies including Amplitude, Snowflake, Sigma Computing, Cyberhaven and SenseOn.

My work has included building EMEA marketing motions, leading marketing teams and bringing structure to functions that needed clearer priorities and stronger execution.

I work closely with the people doing the work, from the leadership team to marketing, sales, SDRs and operations. That is where strategy becomes useful, and where the opportunities to improve usually become visible.

What does your marketing need to do better?

Whether you need leadership, a stronger regional growth plan or a practical way to put AI to work, let’s start with what is holding you back.

Let’s talk.