#inspire #attract #convert
With 15 years of B2B Marketing experience at high growth companies like Amplitude, Zscaler, ServiceNow & Qlik, I help midstage SaaS vendors with their global expansion by increasing marketing’s contribution to qualified pipeline & revenue. My superpower is changing how teams are designed to work together so we can stop worrying about vanity metrics and actually start generating pipeline that converts into revenue.
Nice to meet you, I am Jan.
For Marketing teams
Plan for success, Campaign framework, Customer journey, Leverage data for high intent programs, Market dynamics insight
For Sales/xDR teams
Strategic alignment | High intent ABM programs | Campaign & program enablement | Outbound support (content & copy)
For Channel teams
Demand planning | Joint offering launch | KPI measurement | Recruitment campaigns | Enablement strategy | Demand strategy
For Customer Success teams
Organizational alignment | Content creation | Cross- & upsell campaigns | Retention programs
For Marketing & Revenue Operations teams
Measurement & Analytics | Data management | Planning & budget management | Martech stack | Process management
Types of partnership
We support growth of your pipeline contribution on 3 levels:
Marketing support
Best in class all round marketing support
- Campaigns & programs
- Event management
- Demand capture
- Marketing sourced pipeline
Strategic innovation
Evolve from lead generation to demand generation
- Strategic alignment
- Data driven intent
- Focus on conversion
- Measure & learn
Executive revolution
Transform from category contender to category leader
- Find your ‘why’
- Category definition
- 3rd party validation
- Market design
Latest blog posts
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Unlock GTM potential for unstoppable growth
Transcend departmental boundaries & help plan for sustainable GTM success
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Lead Gen VS Demand Gen
How to build for a sustainable source of revenue in B2B Saas.
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2023: Focus, redefine & be bold
Key investment areas for revenue & marketing leaders that define this year’s winners.
⭐️⭐️⭐️⭐️⭐️
“Jan is a supreme Marketer, understanding the needs across the business to drive good quality events and driving valuable content across a fast growing ever changing start-up. Great to work with, high caliber – a highly skilled contributor as he’s able to think outside the box and always ready with a plan and a strategy.”
James Jewiss, Alliances Director at Publicis Sapient
⭐️⭐️⭐️⭐️⭐️
“Jan is one of the best marketing leaders in the industry. His creative approach and collaboration with all organizations of the business is the benchmark all should measure themselves against in the marketing industry.”
William Welch, Co-CEO at IronNet Cybersecurity
⭐️⭐️⭐️⭐️⭐️
“I’m impressed by Jan’s ability to lead different regions at the same time, without losing focus on priority countries. He has a good eye for analytics and translating numbers to clear marketing and sales goals. Jan is an enthusiastic manager who can transfer his energy to others well. I learn a lot from him about leadership, and it’s a pleasure to work with him.”
Angela van Bragt, Field Marketing Manager at Amplitude
Ready to scale your revenue?
How can I help?