Fractional Marketing Leadership for B2B teams looking to scale
Unite marketing around growth.
I help B2B SaaS companies turn marketing into a stronger driver of pipeline and revenue, combining hands-on leadership with a practical approach to AI.
That means sharper priorities, better coordination across marketing, sales and GTM, and AI built into how work gets planned, delivered and improved.
I’m Jan. I bring over 17 years of B2B marketing experience at companies like Amplitude, Zscaler, Sigma Computing and Cyberhaven. My strength is changing how teams work together so strategy translates into action, and marketing contributes to growth.
Marketing Consultancy Services
Fractional Marketing Leadership
Give your marketing team clear direction and experienced leadership. I set priorities, align budgets and lead execution, with accountability for marketing’s contribution to growth.
AI & Marketing Workflows
Put AI to work across planning, execution and measurement. I help redesign workflows, reduce manual effort and connect what your team learns to what it does next.
Go-to-Market Strategy
Get clear on who to target, what to say and where to invest. I bring positioning, market priorities and execution into a focused plan your team can deliver.
Demand & Pipeline Development
Build programmes around the accounts and buyers that matter. I connect campaigns, ABM, events and sales follow-up to create demand and turn engagement into qualified opportunities.
Sales & Marketing Alignment
Get marketing, SDRs and sales working towards shared outcomes. I help teams agree on target accounts, messaging, handoffs and feedback, so activity translates into coordinated action.
Market Expansion
Build your regional presence with someone who has done it before. I help prioritise EMEA and APAC markets, establish local programmes and work alongside sales to build your pipeline.
Trusted results
“Jan is one of the best marketing leaders in the industry. His creative approach and collaboration with all organizations of the business is the benchmark all should measure themselves against in the marketing industry.”
“I’m impressed by Jan’s ability to lead different regions at the same time, without losing focus on priority countries. He has a good eye for analytics and translating numbers to clear marketing and sales goals. Jan is an enthusiastic manager who can transfer his energy to others well. I learn a lot from him about leadership, and it’s a pleasure to work with him.”
“I can say without hesitation that Jan is an absolute asset to any team. Jan is not only a fantastic team player, he also adapts quickly to new situations and is never afraid to take on a challenge. His positive attitude and willingness to go the extra mile make him a joy to work with. Highly recommended!”
“Jan is far more than a freelancer. From day one, he dove deeply into our projects and mission, operating with a true sense of ownership and commitment. His process-driven approach, paired with a genuine ability to listen to and integrate the diverse needs of stakeholders, made him an outstanding collaborator. What truly sets Jan apart is his ability to bridge the gap between Sales and Marketing, bringing both sides together with a shared vision and pragmatic execution. His ideas are sharp, his energy contagious, and his professionalism unwavering. Working with Jan has been a delight, and I would recommend him without hesitation.”
“As part of our strategy to launch and build the EMEA region, we turned to Jan for his expertise in strategy development in scaling our presence. Jan’s work – thorough, thoughtful, and consistent – helped us grow EMEA by a significant amount in the first year of launch.”
“We worked closely together delivering on many projects and campaigns related to Partner Marketing across EMEA to drive partner events, enablement and lead generation. Jan is a supreme Marketer, understanding the needs across the business to drive good quality events and driving valuable content across a fast growing ever changing start-up. Great to work with, good humored, high caliber – a highly skilled contributor as he’s able to think outside the box and always ready with a plan and a strategy. As a Manager or Team Member Jan earns my highest recommendation.”
