Fractional B2B Marketing
Fractional Marketing Leadership
More and more midstage B2B challenger brands are rapidly scaling their business with the support of marketing contractors – and less headcount.
Marketing contractors can help evolve your Go-To-Market strategy across multiple countries, without having to pay for benefits and overhead costs. It’s a win-win for both: contractors get to work with cutting edge brands, and you get highly skilled marketers who are best of breed since they are bringing in knowledge and experience from multiple businesses, instead of just the one company where they are employed full time.
Challenger brands in particular are building out highly effective teams with external specialists in order to increasing marketing’s contribution to qualified pipeline & revenue. This sets the company up to grow in a downturn market – and leaves the competition far behind.
For Marketing teams
Plan for success, Campaign framework, Customer journey, High intent programs, Market dynamics insight
For Channel teams
Demand planning | Joint offering launch | KPI measurement | Recruitment campaigns | Enablement strategy | Demand strategy
For Customer Success teams
Organisational alignment | Content creation | Cross- & upsell campaigns | Retention programs
For (Rev)Ops teams
Measurement & Analytics | Data management | Planning & budget management | Martech stack
For Sales/xDR teams
Strategic alignment | High intent ABM programs | Campaign & program enablement | Outbound support (content & copy)
For Exec teams
Transform from category contender to category leader | Product-market fit
Category definition | Infrastructure